A multinational corporation, traded on the French stock exchange and, on top of that, important in the military industry, watches every phrase that is published about it anywhere in the world. Creating comprehensible regional recruitment communications is complicated when it comes to this. Especially when the official homepage is primarily in French. And when the name is about to change from Zodiac to Safran...
So we came up with a tactical parallel brand, We Do Aircraft, which was designed to separate corporate from recruitment communications. We created a platform for people who feel they are aviation - We are aerospace became the key message.
With a direct link to the modern Airbus 380neo aircraft, whose interiors are not only manufactured but also designed in Pilsen, we were able to closely link the concept of aviation and the Safran brand using an extensive campaign in the region. We simply adopted aviation as a category.
The engineering group 2JCP needed to strengthen its position for global expansion in modern energy and establish itself as a strong employer in two regions of the Czech Republic.
One of Europe's most important players in the nuclear power industry, ŠKODA JS needed to refresh its identity.